OTA Commission Calculator: How Much Are You Losing?

Most resort owners don't know the exact cost of their OTA dependency. Let's do the math together.

Most resort owners don't know the exact cost of their OTA dependency. They see the 15-25% commission rate, shrug, and view it as the "cost of doing business."

But let's do the actual math—because the number might shock you.

If you're running a 25-room resort with RM2 million in annual revenue, and 60% comes through OTAs, you are paying RM180,000 – RM300,000 (USD 43k – 72k) in commissions every single year.

That is not a "marketing fee." That is pure profit leaving your bank account every month.

This post is your calculator. Let's walk through the numbers together so you know exactly what you're losing—and what you could save by shifting just 20% of those bookings to your own website.

Key Takeaways:

  • The Silent Cost: A typical 25-room boutique resort pays over RM180k (USD 43k+) annually in commissions.
  • The Fix: You don't need to kill OTAs. Shifting just 20% of bookings to direct channels saves ~RM48k/year.
  • The ROI: Most direct booking systems pay for themselves within 4-6 months.
  • Don't want to do the math manually? Try our OTA savings calculator below.

OTA Savings Calculator

See exactly how much revenue you are donating to OTAs.

RM
60% of bookings

Percentage of your revenue coming from Booking.com, Agoda, etc.

18%
20% Shift

How much OTA business do you want to convert to your own website? (20-30% is a realistic Year 1 goal).

Your Financial Reality

Currently Paying to OTAs (Annually)

RM 0
$0
Current Commission BillRM 0
New Bill (After Direct Strategy)RM 0

Potential Annual Profit Recovered

RM 0
$0

5-Year Outlook

RM 0

Saved over 5 years if you start today.

This RM 0 is currently leaving your bank account. Want to keep it?

Book My Free Audit

The Real Cost of OTA Dependency

Here is what most boutique resorts in Southeast Asia pay annually to Booking.com and Agoda. Do you see your property in these brackets?

Small Boutique Resort

Rooms

15 rooms

Annual Revenue

RM1 million

OTA Bookings (60%)

RM500,000

Commission (20%)

RM90,000

Monthly Cash Drain

RM7,500

Mid-Range Boutique Resort

Rooms

25 rooms

Annual Revenue

RM2 million

OTA Bookings (60%)

RM1.2 million

Commission (20%)

RM240,000

Monthly Cash Drain

RM20,000

Larger Boutique Resort

Rooms

40 rooms

Annual Revenue

RM3 million

OTA Bookings (60%)

RM1.95 million

Commission (20%)

RM429,000

Monthly Cash Drain

RM35,750

Let that sink in. That isn't pocket change. That is a renovation budget. That is your General Manager's salary. That is your profit margin.

And the worst part? You pay this every year with no end date. OTA dependency is a perpetual tax on your revenue.

The Direct Booking Investment (What It Actually Costs)

One-Time Setup Costs (Months 1-3)

  • Professional Website: RM3,000 – RM8,000 (USD 700 – 1,900)
  • Booking Engine Setup: RM500 – RM1,500 (USD 120 – 360)
  • Google Business Profile: RM0 (Requires ~10 hours of expert optimization)
  • Email Platform Setup: RM0 – RM500
  • Initial Ad Test: RM2,000

Total Investment: ~RM5,500 – RM13,000

Ongoing Monthly Costs

  • Booking Engine Fee: RM150 – RM400
  • Hosting/Maintenance: RM200
  • Google Ads (Optional): RM1,000+

Total Monthly: ~RM450 – RM1,600

The Comparison: What You Save in Year 1

Let's run the numbers for a standard 25-room resort earning RM2 million. Goal: Shift just 20% of bookings from OTA to Direct.

Scenario A: Do Nothing

Annual Commission Bill

RM240,000

Asset Value

0

(You own no guest data)

Scenario B: Direct Booking Strategy

OTA Commission (Remaining)

RM192,000

Year 1 Setup + Ops

RM19,000

Total Year 1 Cost

RM211,000

The Result

RM29,000

Year 1 Net Savings

USD 7,000 equivalent


Year 2 Savings

RM42,000

Why? No setup costs.

Just ongoing operations.

The Timeline: When Will You See ROI?

This isn't magic; it's a system. Here is the realistic timeline for a boutique resort.

🏗️

Months 1-2

The Build

You pay for the website and setup. You see zero return yet. Your instinct will be 'this costs money.' Stay the course.

📈

Months 3-4

The Traction

Google indexes your new site. First repeat guests book via your new email newsletter. You are breaking even on monthly costs.

Months 5-6

The Flip

SEO kicks in. Guests find you on Google Maps. Direct bookings hit 15-20% of your mix. You have now recovered your initial setup fee.

💰

Months 7+

The Profit

You are now saving RM3,000 – RM7,000 every single month compared to last year. You are no longer paying for the system; the system is paying you.

Can You Afford NOT To?

Here is the uncomfortable truth: if you don't fix this, you are voluntarily donating RM30,000 – RM80,000 to foreign tech companies every year.

That is money that could upgrade your pool, pay for staff bonuses, or simply sit in your profit account.

Stop guessing your numbers.

Book a 30-Minute Digital Audit, and I will build this exact profit model for your specific property—free. No obligation, just the honest math on what your hotel is leaving on the table.

Schedule Your Free Audit Here
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